TEN LAWS

• reduce The simplest way to achieve simplicity is through thoughtful reduction. 
• organize Organization makes a system of many appear fewer. 
• time Savings in time feel like simplicity. 
• learn Knowledge makes everything simpler. 
• differences Simplicity and complexity need each other. 
• context What lies in the periphery of simplicity is definitely not peripheral. 
• emotion More emotions are better than less. trust In simplicity we trust. 
• failure Some things can never be made simple. 
• the one Simplicity is about subtracting the obvious, and adding the meaningful.

THREE KEYS

• away More appears like less by simply moving it far, far away. 
• open Openness simplifies complexity. 
• power Use less, gain more.

(Source: osterwalder.posterous.com)