May 2011
27 posts
April 2011
45 posts
“That is just one of the many differences with gamification vs. using game design to help people become motivated… In a real game or activity, you actually want to become more bad ass. Gamification does not care, usually. It simply tries to make you *seem* or *feel* more bad ass for doing something that requires little or no improvement in skills. Again it is like the difference between winning at chess vs. getting a small hit on a slot machine. You might raise your arms up and do a “happy dance” for both, but only one leaves you feeling better about YOURSELF and your own capabilities.
If a brand uses gamification with no THERE there… Meaning nothing that customers can get better at, no higher resolution richer deeper experiences (nothing meaningful to master), then by all means… Gamify it. It might be the only chance to compete, at least until the competition out-badgifys them.
But if there IS a *there*… something potentially purposeful that users can get better at and potentially master. Something they could potentially even *kick ass* at, that becomes valued for its own sake, then continuing to gamify it is potentially ruining it (refer to punished by rewards and yes, the research Pink mentions. You cannot disagree with ALL of it, right?)” —
If a brand uses gamification with no THERE there… Meaning nothing that customers can get better at, no higher resolution richer deeper experiences (nothing meaningful to master), then by all means… Gamify it. It might be the only chance to compete, at least until the competition out-badgifys them.
But if there IS a *there*… something potentially purposeful that users can get better at and potentially master. Something they could potentially even *kick ass* at, that becomes valued for its own sake, then continuing to gamify it is potentially ruining it (refer to punished by rewards and yes, the research Pink mentions. You cannot disagree with ALL of it, right?)” —
Kathy Sierra via comments on The purpose of gamification - O’Reilly Radar
She’s on fire. I miss her blog, miss her on Twitter.
“Is there any way to make…ebonics show up [in] Google Translate? I’m curious to know how black people interact with the site.”
—(via clientsfromhell)
The opportunity is here
If you’re looking for ‘how’, if you’re looking for a map, for a way to industrialize the new era, you’ve totally missed the point and you will end up disappointed. The nature of the last era was that repetition and management of results increased profits. The nature of this one is the opposite: if someone can tell you precisely what to do, it’s too late. Art and novelty and innovation cannot be reliably and successfully industrialized.
X-Ray: Peeps!
Happy Easter!
This time, our musical mathematician, @Discographies, gets his hands on those highlighter yellow treats to figure out what they’re made of (sort of).
