We interact with people who use the norm we use. We follow or read or hang out with people who use the same social constructs we do…If you’re not attracting the people you want to be attracting online, perhaps you’re not acting the way they do.
Placement - At this stage, the launderer inserts the dirty money into a legitimate financial institution. This is often in the form of cash bank deposits. This is the riskiest stage of the laundering process because large amounts of cash are pretty conspicuous, and banks are required to report high-value transactions.
Layering - Layering involves sending the money through various financial transactions to change its form and make it difficult to follow. Layering may consist of several bank-to-bank transfers, wire transfers between different accounts in different names in different countries, making deposits and withdrawals to continually vary the amount of money in the accounts, changing the money’s currency, and purchasing high-value items (boats, houses, cars, diamonds) to change the form of the money. This is the most complex step in any laundering scheme, and it’s all about making the original dirty money as hard to trace as possible.
Integration - At the integration stage, the money re-enters the mainstream economy in legitimate-looking form — it appears to come from a legal transaction. This may involve a final bank transfer into the account of a local business in which the launderer is “investing” in exchange for a cut of the profits, the sale of a yacht bought during the layering stage or the purchase of a $10 million screwdriver from a company owned by the launderer. At this point, the criminal can use the money without getting caught. It’s very difficult to catch a launderer during the integration stage if there is no documentation during the previous stages.
Facebook has agreed to let a 3rd party advertiser use your posted pictures without your permission. Click on SETTINGS up where you see the log out link. Select PRIVACY SETTINGS. Select NEWS FEEDS AND WALL. Select the tab that reads FACE BOOK ADS. There is a drop down box, select NO ONE. Save your changes. Pass it on…repost (via Tom Igoe)
I gave an impromptu talk last night, at Refresh Events in Toronto. I may have been enticed to the front of the room with the promise of free beer, but in all honesty just watching others speak about their passions, and the lessons and challenges they’ve faced, got me up and talking about the transition I made from studying English Literature, to studying (and now working in) Communications.
I’m not going to repeat that talk here.
But I’m going to mention something related; the importance that my understanding of narrative has on my understanding of communication, in terms of marketing/communications disciplines.
We can talk about messaging, or branding, or badge theory. In the end, we’re all talking about narrative. Everything has a narrative, is composed of smaller things with narratives, and can combine to form a meta-narrative. You don’t sell products, you sell expansions to the personal narrative of customers. Very few people buys a Tom Ford suit because they like the Tom Ford story. They buy it because they want their story to include the signifiers and meaning of Tom Ford suits.
Don’t create meaning for the product, or even the brand. Create meaning for the final narrative, that of the consumer. Create something that can be remixed and integrated into established lives and identities.
Narrative, and the tools and tricks of narrative, are what I loved, and still love, about english literature. In terms of durable, repeatable and distributable content, the written word, the written story, is the most developed medium out society will encounter. Learning to dissect that system, learning what it’s like to develop meaning in a format that often references ideas and concepts from an earlier century, another continent, from our collective cultural memory, taught me more about how to develop meaning from a patchwork of different influences that I realized.
To properly analyze a novel, you need to be able to understand the major references, regardless of how subtle or obtuse. I can’t think of any better training for building compelling narratives in the current media landscape, or for picking apart messages created and distributed in any other medium, all of which have had less time to develop and establish technique and idiom.
Except for a long string of self-effacing jokes, I’m very proud of my past studying English Lit. I’m certain it makes me a better communicator and strategist than I would have been otherwise, just as I’m sure it’s the only reason I ended up focusing on communication strategy.
Wonderfully put. It’s always the story that people find compelling—whether it’s in a photograph, an infographic, a series of foursquare check-ins.
We plan to continue to run Zappos the way we have always run Zappos — continuing to do what we believe is best for our brand, our culture, and our business. From a practical point of view, it will be as if we are switching out our current shareholders and board of directors for a new one, even though the technical legal structure may be different.
Wow. This is a pretty big deal if you like buying shoes on the internet.
I love Zappos. I wear the same pair of shoes every day, and when they wear out, I just order the same ones again.
Wow. This is a two-pronged reason for reblogging this because (1) I love Zappos *and* Amazon and (2) I do the same thing Marco does: I buy duplicates of clothes, shoes, etc. that I love. I feel better now.