“Psychologists Kimberlee Weaver, Stephen Garcia, and Norbert Schwarz recently illustrated the Presenter’s Paradox in an elegant series of studies. For example, they showed that when buyers were presented with an iPod Touch package that contained either an iPod, cover, and one free song download, or just an iPod and cover, they were willing to pay an average of $177 for the package with the download, and $242 for the one without the download. So the addition of the low-value free song download brought down the perceived value of the package by a whopping $65! Perhaps most troubling, when a second set of participants were asked to play the role of marketer and choose which of the two packages they thought would be more attractive to buyers, 92% of them chose the package with the free download.”—The Presentation Mistake You Don’t Know You’re Making
Students are too busy jumping through the next hurdle in the résumé race to figure out what they really want. They are too frantic tasting everything on the smorgasbord to have life-altering encounters. They have a terror of closing off options. They have been inculcated with a lust for prestige and a fear of doing things that may put their status at risk.
The system pressures them to be excellent, but excellent sheep.
“All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you’re sitting around trying to dream up a great art idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push you in another direction.”—Chuck Close (via bashford)
I Google fonts messi alla prova d’uso effettivo. Risultato molto carino e utile. Ci sono anche altri siti che fanno cose simili, benvengano.
Però se si guarda bene: in pratica sono dei mini-manifesti in forma di pagina web. Tutti ben fatti, con i font ben armonizzati. E quelli brutti si sgamano subito. Ma il web non è così, non è un poster (se proprio, è più un libro, un pamphlet: ti servono i paragrafi). Alla prova dei fatti tanti font di Google bellissimi in questi contesti si rivelano inutilizzabili. Mancano pesi e stili. Font completi ce ne sono pure, ma la selezione è molto più ristretta (Lato, Open Sans etc.).
Meglio di niente. Però Google, un sforzo in più per essere ossom!
In an article naming Ellison as a possible suitor for the Los Angeles Clippers, the Wall Street Journal dropped the following tidbit about the tech tycoon’s recreational habits:
The Oracle chief has had basketball courts on at least two of his yachts, said Tom Ehman, who handles America’s Cup matters for Mr. Ellison. He said Mr. Ellison liked to relax by shooting hoops on these courts, and has had someone in a powerboat following the yacht to retrieve balls that go overboard.
Apparently I do not understand being uber-rich at all, because I would have thought it’d be easier just to bring along some spare basketballs. But then I guess you wouldn’t get the satisfaction of barking, “Smithers, fetch me that roundball!” every time you laid another brick.
“The balance of power is shifting toward consumers and away from companies…the individual is empowered… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. If I build a great product or service, my customers will tell each other….In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.” “Your brand is formed primarily, not by what your company says about itself, but what the company does.”—A Dozen Things I have Learned from Jeff Bezos | 25iq